2025 Shanghai International Advertising Technology and Equipment Exhibition-Shanghai APPP EXPO

Shanghai International Advertising Technology and Equipment Exhibition (APPP EXPO referred to as: Shanghai International Wide Format Printing Exhibition) is to explore the new development of future advertising signs, so that China can see the world, and let the world see China. It provides one-stop solutions for the advertising sign industry, bringing together printing, cutting, engraving, displaying and other means to create personalized projects across technology platforms, and expresses the advertising concepts and exquisite creative designs emerging from the advertising festival. APPP EXPO opens up the upstream and downstream relationships in the advertising sign industry, forming a complete system from inspiration, creative design to content realization. The scope of the exhibition covers:Digital Printing, Digital Printing, Engraving & Cutting, Signage, Exhibition Equipment, POP & Commercial Facilities as well as Digital Signage, Digital Display, LED Products and 3D Printing Technology and many other fields. As one of the largest digital signage markets in the world, China still has a lot of room for development at the technical level, especially in the high-end market. The demand for digital signage in commercial advertising is also growing, and many international and local brands have entered to seize the first opportunity. From the era of “product is king” to the era of “content is king”, new digital signage technologies such as system-level chip technology, commercial-grade screen, LED display technology, high-definition projection, in-store music, and so on, have been applied to the field of digital commercial advertising. APPP EXPO continues to expand its international influence, attracting more first-class overseas buyers and sellers to actively participate, and becoming a platform for top Chinese and foreign enterprises to launch the latest technology and equipment to the world every year.