2025.07.17~07.19

Basic Information

The Shanghai International Tourism Homestay Industry Expo (BBR EXPO) will continue to create a high-quality and high-level procurement event for the construction and operation of the tourism homestay industry. With the theme "Welcoming Youthful Vitality and Empowering the Future of Homestays," the expo aims to boost industry confidence by bringing together brand suppliers from the tourism homestay sector across the country to the annual exhibition site, offering a more professional business platform and high-quality supporting services.
In the future, the exhibition will further expand to comprehensively cover the fields of tourist attractions and tourism homestays. It will include various new exhibits and technologies such as branded homestays, homestay design and building materials, homestay furniture, homestay supplies, outdoor landscapes for homestays, and preparation and operation of homestays and boutique hotels. Major themed exhibition areas and exciting forums are set to be launched. The expo will create a one-stop integrated investment, construction, and operation procurement and communication platform centered on a "high-quality content ecosystem + big data insights into travel accommodation + digital creative industries + efficient supply chain system."
Participating brands include: Shanghai Homestay Pavilion, Guangdong Homestay Pavilion, Hunan Homestay Pavilion, Anhui Homestay Pavilion, Liyang Homestay Pavilion, Starship, Zhejiang Bangbo, Kuanrui, Xingxing, Domus, Jingqi, Vime, Korong, Yewu, Sida, Shunshun Hongyuan, Jinyang, Beichen, Lansun, Squirrel Weaving, Weijia, Dazhuang, Yuhao, Noah, Federal Hot Springs, Taipeng, Yinling Hunter, French Simond, Zhiwei, Bochuang, Fulin Xuan, Weigao, Hairong, Zhuyuan, Huasenlang, Ruigong Hall, Zhongzhu Group, Janis, SenTay Group, Bestar, Hongtang Spring, Paranga Stone, Yun Society, Zhongsheng Lodge, Mosa, Anhengli, He Feng, Yuanran, Yuzikai, Mangrove, Qiaofu Hotel, Meet Inn, No. 5 Valley Culture, Taoyuan Residence Hotel, Greenery Hotel, Hidden Villa Group, Churunye Hotel, and more.
During the same period, the Shanghai BBR Expo will host 15 diversified activities, including forums, salons, design award ceremonies, competitions, and creative exhibitions, focusing on themes such as the design, investment, and operation of tourist attractions and homestays. Top industry guests from homestays, guesthouses, resort hotels, tourism real estate, tourist attractions, cultural tourism companies, homestay suppliers, designers, and investment franchisees will be invited to create a perfect cross-border ecosystem centered on "tourism homestays+" to discuss creativity, explore the future of the industry, discover new knowledge, and lead the new trend of "tourism homestays+".

Date

2025.07.17~07.19

Location

Shanghai New International Expo Center (SNIEC) - 2345 Longyang Road, Pudong New Area, Shanghai, China

Organizer(s)

Forestry Society of China, China B&B Development Think Tank Alliance

Others

Scale: 30018.00㎡
Visitors: 38132
Industry:  Tourism