PCE 2025 Shanghai International Toiletries Expo

As a landmark exhibition in the toiletry and care industry, Shanghai International Wash & Care Exhibition (PCE) is currently a brand exhibition focusing on B2B trade in the domestic toiletry and care industry. After years of precipitation and accumulation, the scale and traffic growth rate have increased significantly compared with the last session, and it has gained wide attention and support from industry experts and insiders. As a wind vane for the development of the washing and care industry, it is one of the comprehensive events in China's washing and care industry. Adhering to the concept of ‘running a healthy industry’ and the professional perspective of excellence, Shanghai International Laundry Products Exhibition is committed to providing domestic and foreign suppliers, distributors, buyers and product manufacturers with a one-stop platform for exhibition and communication, trade negotiations, industry solutions, expanding domestic and international consumer markets, and promoting the high-quality development of the laundering industry. High-quality development of the washing industry. In recent years, the efficacy of washing care products is gradually subdivided and presents high-end development trend, the washing care industry ushered in the ‘post-epidemic era’, the public's concern for health is rising again, driving the rapid transformation and upgrading of the washing care industry at this stage. In order to meet the urgent needs of the industry development, to meet the needs of more enterprises, the scale of the Shanghai International Washing and Care Products Exhibition has nearly doubled on the basis of the previous exhibition. Specialised forums will also be held to serve domestic and foreign businessmen with a larger line-up and higher specifications.