China Premium Wine Expo 2025 - Jinan China Wine Expo CWE

China Fine Wine Expo (CWE) is a national high-end wine trade fair organised by China Association of Foodstuffs Distribution.Since 2017, we have been taking the vision of ‘Bringing the world's fine wines to the great Chinese people’, and the mission of ‘Let the world have no good wines’. No hard-to-find good wine’ as our mission, and endeavour to become “the wind vane of China's wine industry”. It aims to build a precise and efficient cooperation and communication platform for high-end wine enterprises and distributors, and to help wine enterprises seize the new opportunities arising from the rise of high-end wines, and to reject fake cottage wines and ‘small brands’. China Wine Expo has become the ideological highland of China's wine industry, the weathervane of China's wine industry, and the IP manufacturer of China's wine industry forum. This year, the organising committee adheres to the tenet of ‘content is king, no advertisement’, focusing on the segments of soy sauce, wine, beer, old wine, light bottle wine, etc., and comprehensively analysing the status quo and trend, crisis and opportunity of each field.